Lexus

AI Video (Spec-Ad)

Overview

This spec ad was created as a cinematic exploration of how AI-driven tools can bring products to life through storytelling and visual design. Centered around the Lexus LC 500, the piece blends AI-generated imagery with AI-powered motion to craft a stylized brand film. Set against the backdrop of winding mountain roads and cherry blossom-lined landscapes in Japan, the film captures the emotional duality of the vehicle—precision and power, elegance and edge. Designed as a demonstration of my creative capabilities, this project reflects how I can build high-end, visually compelling narratives around any product to elevate brand perception and connect with audiences.

Sector

Automotive

Services

Art Direction

AI Image generation

AI Video generation

AI Music generation

Video Editing